If you are dissatisfied with the activity on your site and have tried many of the methods for Promoting your site that we have suggested, it may be helpful to consider various ways of improving your site to encourage people to visit frequently and make use of the material available. The following are some suggestions to help you make decisions on how to improve your site. As always, we are happy to discuss specific ideas with you and implement any changes you decide on.

1. Improve Aesthetics. If a site is colorless, boring, or visually unattractive, it will turn people off immediately and discourage them from exploring your site further. Adding color, images, photographs, icons, borders, designs, and backgrounds can often go a long way toward improving the look of your home page.



2. Organization. People will quickly grow weary of searching through your site for whatever they are looking for. Simplifying the structure of your site and making that structure immediately clear to visitors is essential to keeping them from going on to another site.



3. Keep information current. It is essential to keep information on a site relevant and up-to-date. It is up to you to make sure outdated announcements or other items are removed from your site. Be sure to send us new material as soon as it becomes available so people know they can check your web site for the latest on your company or organization.
   
   
4. Add useful resources. Adding recent articles, updates, reports, or other information can be an effective way of ensuring that your site is useful to people who visit. Think of the groups you are targeting and try to provide exactly the kinds of materials you think they will be interested in. Other ideas include photo or image galleries, calendars, links, news articles, newsletters, online order, feedback, or membership forms, and discussion bulletin boards.
   
   
5. We would be happy to suggest specific ideas for improving your site or discuss ideas you may have. Please email us at support@foresitenow.com