Registering your site with search engines is only one of several important steps toward ensuring that your new site is properly promoted. Often people make the mistake of assuming that posting a site on the Internet guarantees an immediate flood of new customers and interest in your company or organization. While this is true in some cases, it is essential that you take steps toward ensuring that your site becomes an active and useful resource for your company. The following are suggested additional steps for promoting your web site: *

1. Advertise your web site. Put your web address on all letterhead, pamphlets, business cards, and other promotional material. Be sure your web address is given a prominent location in any advertising materials.



2. Awareness. Take steps toward ensuring that your current customers, employees, affiliates, or members know about your web site and encourage them to visit it.



3. Update your site frequently. If information on your web site is out-of-date or if new materials are rarely added, there is little incentive for people to visit frequently. Therefore it is important to make your site a useful resource for your visitors to keep them coming back. A web site can also relieve the burden of high volumes of phone calls and requests for information. Be sure to post any commonly requested material on your site.



4. Networking. One of the best ways to find sites on the Internet is via links on related sites. Requesting that a link to your site be added to other sites that deal with similar products, services, or issues can greatly increase traffic to your site and will help people find what they are looking for faster.

The most important thing to remember is that a web site cannot be a static, self-sufficient resource for your company or organization. It must be promoted, updated, and maintained for it to continue to be a useful and worthwhile investment. If you would like to discuss other ideas for increasing traffic on your site or improving it, please contact us at support@foresitenow.com.

Keep in mind that most people find web sites through one of the following means:

Search Engines*

Links from other sites

Word of mouth

Advertising

Familiarity with company

* Note that upon completion of your web site, we will register it with at least 24 major search engines at no extra cost. The suggestions provided here are intended to supplement that. If for any reason you do not want your site registered with search engines, please let us know immediately.