Laying the Foundation

You have the foresight to invest in a web site, but what next? It is essential to carefully consider what you want your site to be and how you intend to use it. Decisions you make now play a large role in the success or failure of your site. Here are some questions to consider:

• How can you make the site useful to both current customers and potential ones?
• Do you intend to use the site mainly for online sales and if so, what do you plan to sell?
• What information do you want to provide about your company or organization?
• What specific words or ideas do you want your site to emphasize and thus use to draw in visitors interested in those topics?
• If your site is more successful than expected, are you prepared to handle the additional business or interest it may generate?

Establishing a Framework

Once you have determined the purpose and general material of your site, you next need to establish a rough outline of its organization and content.

• What categories would provide a logical and simple organization to your site?
• What subcategories might fall under each of these?
• How would someone looking for a specific item or piece of information find what they were looking for? Or someone browsing with no specific goal?
• Do you have any ideas for the visual layout of your site that you would like us to use?
• Do you foresee any difficulties in the process of obtaining and using material?
  

Ironing out the Details

Now that you have a framework for visualizing your site, you need to fill in the categories with specifics on the content and style of the material.

• What specific products or information do you want to make available to visitors?
• How can this be presented in a concise, yet comprehensive manner?
• Do you have preferences on the appearance of your site (style, colors, logos, etc)?
• How much are you willing to invest in your site at this time?

Making it Happen

Once you have formed a plan for your web site, the rest is up to us! We are available at any time to help in the process of making these difficult decisions and will keep in frequent contact throughout the development phase of your site.

Thank you for your business and we sincerely look forward to working with you!